Invest Glasgow is the Glasgow City Council based team whose remit is to attract and secure new investment to Glasgow and the wider region, as well as support existing investors. Our core activities include:
Marketing and Communication
website (content curation) development and maintenance, on-line digital collateral including the Greenprint, investment pitchbooks, Glasgow Narrative, as well as social media promotion, (digital) campaigns
Market Intelligence
data gathering, analysis and interpretation to inform collateral, website content and to support our investment pitch (Why Glasgow?)
Lead Generation
using a variety of tools including fDi Markets and Benchmark (both The Times Group products), the CRM, Zoom Prospector (site selection portal) “Lead Feeder” and LinkedIn Sales Navigator, proactively targeting company contacts to introduce Glasgow as a location for mobile investment
Events
organising, curating programmes and coordination of delegations to participate in global events and trade fairs, webinars, sector focused events
Inward Investor Support
supporting inward investment by offering our discretionary soft landing space incentive to those investors who have committed to taking office space in the city. (Glasgow is currently the only city in Scotland to offer this and one of a few in the UK.)
Enquiry Handling
via our CRM, taking a systematic approach to managing all enquiries with a view to conversion to landed investments
In pursuing this remit, we face stiff competition from other cities both in the UK and further afield. Invest Glasgow will continue to seek out new ways to deliver, and extend, our range of services to tap into new markets through well-developed lead generation methodologies, aiming to reach the widest audience with world class marketing practices and collateral.
We will continue our close collaboration with the Scottish Government, Scottish Development International (SDI) and Skills Development Scotland (SDS) and the Department of Business and Trade (DBT) to pool our resources and deploy all available incentives to present investors with the most compelling reasons for choosing Glasgow.
